The question
Until recently, the employees of LBB Makelaars used projectors to show their own PowerPoint presentations on the screens in the display windows. However, creating the presentations was hard work. The result? Certainly during busy periods, the information displayed was hardly ever up to date. What's more, the graphic design of the presentations failed to match the stylish image portrayed by the office. All in all, LBB Makelaars just wasn't making the professional impression it was after. For this reason, they asked IQuality to think up a better solution.
The challenge
Do you want to really make an impression on your clients, visitors or employees by means of screen displays? If so, it's important for the messages displayed to be up to date, graphically appealing and easily maintained. This applies not only to public spaces, but also to waiting rooms, canteens, reception areas, offices and shops, for example. In addition, many organisations need a direct interface with their own automation systems, as this enables them to always show the most current data whilst only entering and maintaining this data in one place.
The answer
Together with LBB Makelaars, IQuality developed a custom narrowcasting solution. The system continuously displays ANP news (from the Netherlands national news agency), weather reports and information about properties and new-build projects. In addition, it displays adverts for LBB Makelaars and Huis & Hypotheek (Home & Mortgage). All this information can be seen on the five large screens in the display window, two flat panels at the desk and a large screen in one of the offices. To ensure that only up-to-date information about properties and new-build projects is shown, IQuality linked the narrowcasting system to NVM Realworks. This is the customer relationship management (CRM) system of the Netherlands Estate Agents Association (NVM). All the information about the properties and new-build projects offered by LBB Makelaars is automatically transferred from here. This is not only easy, but also reduces the risk of errors.
The design In addition, IQuality used its advanced knowledge of software and new media to give the messages a professional appearance. The house style of LBB Makelaars formed the basis of the design. It is not only the company's own adverts and information about the properties and new-build projects which appear in the house style, but also the ANP news and the weather report. This always makes it clear to viewers who is addressing them.
The reactions
Froukje de Bekker, who is responsible for new-build projects at LBB Makelaars, is very pleased with the new system. ‘The presentations in the display window are intended to make a good impression on our clients. Showing out-of-date information with a less professional look actually has the opposite effect. This is why we are so pleased with the narrowcasting solution IQuality developed for us. These days, the information displayed is always up to date, although it doesn't involve any extra work on our part.’
The cooperation
De Bekker is also very pleased about the cooperation with IQuality. ‘They approach project management in a very systematic way. Everything went according to plan, both during the tender process and during implementation. We were always kept up to date with any developments, in simple language. IQuality kept all its promises. Our narrowcasting system makes it possible for us to really stand out from the competition. This makes our investment worth its weight in gold.’
For LBB Makelaars, IQuality developed, built and manages a narrowcasting system with:
- a direct interface to nvm realworks, the crm system used by lbb makelaars
- the latest news and weather reports via the anp and meteo
- a user-friendly content management system to allow the company to enter content itself
- attractively designed templates based on the house style of lbb makelaars. all communications are broadcast in this format.
you too could benefit from custom communications!
would you like to communicate with your clients, visitors or employees in a targeted, effective way? if so, it is important for you to present each target group with the right information in the right place and at the right time. this is possible with one of iquality's narrowcasting solutions. a user-friendly content management system allows you to retain control over the content of your communications. we ensure a professional layout in your house style. in addition, we create interfaces with your automation systems and possibly the services offered by anp and meteo. integration with your intranet is also possible.
interested?
curious to find out how iquality can help your organisation to communicate in a personal, targeted way? then please don't hesitate to contact us. we will be pleased to advise you. this is your chance to stand out from the competition. our phone number is (024) 679 04 20. our e-mail address is info@iquality.nl